K-pop is more than simply a music genre. It’s a culture marked by its ability to combine music and dance genres, as well as take inspiration from various fashion aesthetics. K-pop fashion icons are renowned for blending luxury with streetwear and wear designs inspired by several decades of fashion trends from across the world, whether on stage or the red carpet. K-pop has the capacity to bring together all elements of music, art, and dance under one umbrella while gracing the international stage with some of the best-dressed stars.
The dress of K-pop groups has developed throughout time, as has the fashion business and the K-pop industry as a whole. Over the years, the fashion of K-pop groups has changed in lockstep with global fashion industry trends. The influence that of K-pop has had on global fashion trends and styles is undeniable.
BTS set records after becoming the first K-pop group in history to be nominated for a Grammy in 2020 for their popular song “Dynamite,” which had 12.6 million plays on Spotify on the first day of its release. The current generation of K-pop groups have secured contracts with luxury companies such as Chanel, Fendi, and Loewe, to mention a few.
As groups like BTS, Blackpink, and Twice showcase their musical and creative abilities, they also establish new trends in K-pop fashion through their stage attire and music videos. A great place to see the evolution of K-pop fashion trends and styles over the years has been at the SBS Gayo Daejeon annual televised music festival where artists and groups such as Blackpink, BTS, Monsta X, EXO, SHINee, Mamamoo, TWICE, Super Junior, G-Dragon, BIGBANG, ITZY, Got7, GFriend, SuperM, Girls’ Generation, and iKon have graced the stage.
Today, high fashion has penetrated K-pop through music videos, concerts, and other events. Extremely popular K-pop celebrities may operate as worldwide ambassadors for premium brands. Most notably, BTS has been chosen to represent Louis Vuitton, while Jennie from BLACKPINK is well-known for her collaboration with Chanel. ITZY has also cooperated with companies such as Fendi. Nowadays, K-pop fashion tends to follow global fashion trends, with a lot of influence from pop culture in general. However, it is clear that K-pop attire has developed significantly since the initial wave of hallyu stars. Although K-pop groups tend to reflect a common fashion theme, each member has a distinct look that demonstrates more personality than prior hallyu groups.
Although K-pop groups often reflect a common fashion idea, each member has a distinct look that demonstrates more personality than prior K-pop generations.
